Solir is a proprietary sunscreen active that is engineered at the molecular scale to absorb light that conventional filters miss.
Harmful sunlight can still pass through your sunscreen.
Sunscreens sold in the U.S. protect you from UVB and UVA II, the sunlight responsible for sunburn and direct DNA-damage that results in skin cancer. But the truth is, your sunscreen cannot effectively block UVA I and high-energy visible (HEV) light, which passes through your sunscreen, accelerating skin aging and contributing to oxidative stress.
Benefits of Solir
o UV protection and absorption in the high-energy visible (blue light) region
o Reduced white-cast compared to zinc oxide and titanium dioxide
o FDA-compatible ingredients, designed for regulatory feasibility
o Non-nano: formulated without mineral nanoparticles
o Single-material solution, reducing formulation complexity
o Photostable and durable, minimizing degradation under sunlight
o Compatible with existing mineral sunscreen platforms
Product differentiation
o Modern UV/HEV filters sold in the EU and APAC weakly block visible-light.
o Not a mixture: Solir is a unified titanium dioxide material, not a blend of separate filters
o Chemistry-driven performance: Light absorption is built into the structure
o Designed for scale, from lab synthesis to commercial manufacturing
o IP-protected platform, enabling long-term competitive advantage